Foodservice Social Media Universe (#FSMU) will focus on best practices for social media in the restaurant industry. The conference will feature keynotes and informative panel sessions on important social media topics, including:
- Brand monitoring
- Defining strategy
- Measuring effectiveness and ROI
- Connecting with and engaging customers
Social media has become the most powerful force of change to affect consumer and business marketing and communications in decades. Social media and the social web are rapidly evolving and their uses are being combined in innovative and creative ways. It’s time for Foodservice industry professionals to gather and learn about social media best practices as it relates specifically to their business.
Attendees will include:
- CEOs and other C-level operators
- Marketing executives
- Decision-makers of restaurant chains
- Independent operators
- Human resources executives
- Business development directors
- Branded food and beverage manufacturers
- Social media managers
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Jason Falls
CEO | Social Media Explorer
- Co-author of No Bulls*** Social Media
- Leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications
- #9 on the Forbes.com list of Top 50 Social Media Power Influencers
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Dan Kim
CEO | Red Mango
- Founder and Chief Concept Officer of Red Mango
- #1 Zagat rated chain in America for yogurt and smoothies
- Led growth of Red Mango to more than 140 U.S. locations
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Jay Baer
Author & Consultant | Convince & Convert
- Consulted with 700+ companies on digital marketing, including Nike, Sony, Caterpillar, California Travel and Tourism Commission, Billabong and 29 of the Fortune 500
- Named one of America’s top social media consultants by Fast Company magazine
- Convince and Convert is ranked as the world’s #1 content marketing blog
- Co-author of The NOW Revolution, a leading book on social business
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Geoff Alexander
Lettuce Entertain You Enterprises |
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Lauren Barash
Moe's Southwest Grill |
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Jim Knight
Hard Rock International |
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Jill McFarland
Applebee's |
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John Pepper
Boloco |
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Scott Wise
Scotty's Brewhouse |
| View Full Agenda | View All Speakers |
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EARLY REGISTRATION SPECIAL
SAVE $200
Register by May 31, 2012
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2011 Attendees (partial list)
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SPONSORS
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